Sativa Ross is a communications professional with more than 18 years of experience steeped in public relations, marketing communications, event activation, sponsorships and spokesperson engagements. She works closely with Derrick Ross to drive awareness of Pivotal Sports Management’s services and clients. She is responsible for the company’s social media channels, website, publicity and philanthropic efforts.
Sativa is also a Certified Health Coach through the Dr. Sears Wellness Institute and is also an ambassador for Plexus, an all-natural health and wellness company, that focuses on optimum nutrition and gut health. She will be responsible for helping clients with their diet and nutrition needs and ensuring they are fueling their bodies properly for peak athletic performance.
In addition, Sativa works half time as a senior vice president at one of the largest PR agencies in the world, Weber Shandwick, leading new business development for the Detroit office. She has led communications campaigns for major brands and helped clients navigate through the changing media landscape. Her specialties include media training, story development, writing and stakeholder engagement.